Seeking a Co-Founder

Every drink
brand deserves
a great CMO.

Terroi is an AI Chief Marketing Officer built for small and medium beverage brands — spirits, wine, craft beer, RTD cocktails, and traditional drinks disrupting the market. Six specialized agents. One mission: surface what's holding your brand back and exactly how to fix it.

See the live platform → Talk to the founder
$80B
Craft beverage market by 2026
94K
Small beverage brands in the US alone
$0
Spent on marketing intelligence by most
Scroll
The Problem

Great products,
invisible brands.

Thousands of craft distilleries, wineries, and beverage startups make extraordinary products — then market them like it's 2009. They don't have a McKinsey team or a $200K CMO. They have a founder posting on Instagram at midnight.

📉
No competitive intelligence
Small brands have no way to understand how they stack up against competitors on brand, digital, pricing, and share of voice. They're flying blind.
🔍
Reviews left unanalyzed
Hundreds of reviews across Drizly, Total Wine, Google, and Instagram — containing gold for brand strategy — sitting completely unread and unactionable.
🌐
Digital presence is an afterthought
Slow websites, no SEO strategy, missed keywords, and no email automation. Revenue bleeding out through conversion gaps nobody's measured.
🗺️
No roadmap, no prioritization
Founders know something's wrong but don't know what to fix first. Every week they do whatever feels urgent rather than what actually moves the needle.
The Solution

Six agents. One
unfair advantage.

Enter your brand. In minutes, six specialized AI agents run a full marketing intelligence operation — the kind a Series B startup would spend $50K/month on. Then your AI CMO turns it into a personalized strategy, copywriting, and a 90-day roadmap.

01
🔍
Brand Auditor
Scores visual identity, messaging, tagline, tone of voice, packaging signals, and positioning vs. category norms.
OUTPUT → Brand health score + 10–20 ranked findings
02
🏆
Competitor Intel
Maps up to 12 direct competitors across digital presence, brand clarity, review sentiment, price tier, and share of voice.
OUTPUT → Competitive scorecard + gap analysis
03
⭐
Review Analyst
Scrapes and synthesizes hundreds of reviews across 6+ platforms into themes, sentiment, and verbatims that shape strategy.
OUTPUT → Sentiment map + actionable themes
04
📈
Market Mapper
Identifies category trends, white space opportunities, emerging consumer behaviors, and growth signals in real-time.
OUTPUT → Category trend report + white space map
05
🌐
Digital Auditor
Crawls website performance, SEO keyword gaps, social content analysis, email program health, and conversion bottlenecks.
OUTPUT → 40-point digital scorecard + priority fixes
06
🎯
Strategy Synthesizer
Takes all five agent outputs and builds a prioritized, actionable 90-day marketing roadmap specific to your brand and budget.
OUTPUT → 90-day roadmap + AI CMO chat access
The Platform

Built and ready to show.

This isn't a concept deck. The platform is live. You can open it, enter any beverage brand, and watch all six agents run.

terroi.co/dashboard
Overview
Market
Deep Analysis
AI CMO Chat
Blue Ridge Spirits  🥃
Brand Health
70
/ 100
Brand Identity
82
Digital
55
SEO
48
Reviews
78
Social
41
Top Opportunities
HIGH PRIORITY
Website conversion leaking revenue
4.8s load time, no retailer CTA
HIGH PRIORITY
Zero SEO for 3 high-volume terms
12K/mo searches going to competitors
MEDIUM
Instagram 60% below category avg
80% product shots, no Reels
GROWTH
RTD cocktail line opportunity
Category growing 28% YoY
Agents
🔍
Brand Auditor
Done — 14 findings
🏆
Competitor Intel
Done — 12 brands
⭐
Review Analyst
340 reviews
📈
Market Mapper
8 opportunities
🌐
Digital Auditor
Running…
🎯
Synthesizer
Building…
Open the live platform →
Market Opportunity

Grader did it for
restaurants.
We own drinks.

Grader built an AI CMO for the restaurant industry and found product-market fit fast. The beverage sector is the same problem, larger market, and almost entirely untouched by AI marketing intelligence tools.

94K
Small beverage brands in the US with no marketing intelligence infrastructure
$180B
Global craft spirits + RTD + wine market by 2028
28%
RTD cocktail category growth — the fastest-growing segment in beverages
Competitive Landscape
🌟
Terroi
AI CMO for all beverage categories — spirits, wine, RTD, craft beer, functional
Us
🍽️
Grader
AI CMO for restaurants — the model we're replicating in beverages
Adjacent
📊
Generic Marketing Agencies
$5–15K/mo retainers, no beverage specialization, no AI intelligence layer
Displaced
🤖
General AI Tools (ChatGPT, etc.)
Generic output, no beverage data, no agent architecture, no competitive intelligence
Not a real competitor
📈
Nielsen / IWSR
Enterprise data products, $50K+ entry price, no AI strategy layer, no SMB fit
Different market
Business Model

Subscription SaaS.
Vertical depth.

Simple, recurring, scalable. We grow with the brand. Each tier adds more agent runs, deeper intelligence, and strategic services.

Starter
$299
per month
Full 6-agent brand analysis (1x/month)
Brand health score dashboard
Competitor map (up to 6 brands)
Review sentiment analysis
AI CMO chat (50 messages/mo)
Real-time market tracking
SEO monitoring & alerts
MOST POPULAR
Growth
$799
per month
Full 6-agent analysis (weekly refresh)
Brand health score + trend tracking
Competitor map (up to 12 brands)
Review analysis across 8 platforms
AI CMO chat (unlimited)
Real-time market tracking
SEO monitoring & keyword alerts
90-day roadmap generator
Enterprise
$2,499
per month
Everything in Growth
Multi-brand / portfolio management
White-label reporting for distributors
Custom agent configuration
Dedicated onboarding + strategy call
API access for retail integrations
Priority support SLA
Competitive Moat
🧠
Vertical depth compounds over time
Every brand that uses Terroi improves our beverage-specific benchmarks. A general AI will never have category-specific intelligence that knows what a 78% sentiment score means for a small-batch bourbon vs. a natural wine brand.
📊
Proprietary competitive benchmark database
As we onboard brands, we're building the largest dataset of beverage brand health scores, competitor maps, and category benchmarks in the world. This becomes the defensible core of the business.
🔄
Workflow lock-in through the roadmap
When a brand is executing from a Terroi 90-day roadmap and checking progress weekly inside the platform, churning means starting from scratch. The AI CMO becomes their operating system.
🤝
Distribution through distributors and trade
Distributors want their portfolio brands to succeed. A white-label version of Terroi for distributor portfolios creates a B2B2B flywheel — one distributor relationship = 100+ brand users.

Why now.

Three forces are converging that make this the exact right moment to build.

2022–24
LLMs reached marketing-grade quality
Claude, GPT-4, and their successors can now write copy, build strategies, and synthesize intelligence at a level that replaces junior marketing teams. This wasn't true in 2021. It is now.
2023–25
Craft beverage explosion hit a marketing wall
The number of craft distilleries in the US tripled in 5 years. Over 90% of them are bootstrapped and have no marketing department. The product innovation far outpaced the marketing infrastructure to support it.
2024
Grader proved the playbook works for restaurants
Grader launched an AI CMO for restaurants, found PMF, and demonstrated that category-specific AI marketing intelligence has real willingness to pay. Beverages are next — same problem, larger market, zero players.
2025
Agent architectures made multi-step intelligence viable
The agentic AI moment — where multiple specialized models can work in parallel on research, analysis, and strategy — makes a six-agent system like Terroi practical and affordable to run. This is the enabling technology moment.

"Grader is the AI CMO that restaurant owners never could have afforded. We want to do the exact same thing for every beverage brand on the planet."

— The Terroi thesis
Grader.
AI CMO for restaurants
The proof of concept
→
Ter.roi
AI CMO for beverage brands
The opportunity

Restaurants: ~1M businesses in the US. Craft beverage brands: 94K. Smaller total market, but higher willingness to pay, less competition for the tooling, and a distribution flywheel through distributors, importers, and trade networks.

Let's build
this together.

I'm looking for a technical or GTM co-founder who's excited about the craft beverage space and the AI moment we're in. The platform is built. The thesis is clear. Now we go get our first 100 customers.

Try the live platform →
Your name
Email
What you bring to the table
Or email directly: hello@terroi.co